With the idea of developing an imaginary doll line in mind I created a character based on a limited color palette of yellow and green, and then I choose the flower theme to develop her acessories and her personality. I explored different concepts and also different styles of illustrations until I arrived at the final design.
Then I modeled the doll in 3D using Blender, and colored her hair, clothes and face using UV mapping.
I've also created two prototypes for the doll box, and I decided that since her main hobby was gardening, it would be nice to add a catchphrase such as "let's take care of nature!" to bring the theme together and add an educational value to the doll as well.
Meanwhile I've also developed her room and it's elements, using the character's color palette and her personality as a base, mixing elements of wood and adding more acessories to express her passion for gardening and nature.
Then I developed the room in 3D, modelling each object and changing very few things from the initial design, as the idea was to preserve the same feeling of warmth and fun from the illustrated concept.
I've also developed the logo for the fictional brand, which I decided to call Bloom, and then I animated it on After Effects.
